Friday, 17 June 2011

Vitamin Water : Cannes Video Contest 2011 prizewinner

I am pleased to announce that I won a top 10 placing in the Cannes Lions 2011 Glacéau Vitamin Water video contest run by Mofilm. 

The brief was as follows: 

Vitamin Water wants a short ad that brings it's new creative campaign 'hydration only better' to life in a witty and surprising way.

My video Garden is a 60 second animated spot in which I created a fresh, modern and fun animated world influenced by the Glacéau Vitamin Water palette of vibrant colours; graphic patterns and Busby Berkeley-esque symmetry. The music that I have chosen, I think, enhances the colourful, ‘fruity’ theme and cheeky personality of the piece. I imagined a better, enhanced version of a garden. A magical place where Vitamin Water makes all the plants spring to life in a more exciting and dynamic way. I made the video on my own over a period of 4 weeks.

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