Thursday, 20 January 2011

London Eye Valentines

I just finished a 5 second ad for the EDF Energy London Eye Valentine's package. It will be appearing on LCD screens on the London underground from the 31st of this month.

Tuesday, 4 January 2011

Review of 2010

Well 2010 was a very busy year for me:

In April I won a competition to make an animated advert for the Museums at Night event across the UK. The brief was – to produce a short animation (any technique, any style) to promote Museums at Night – our national weekend of late night museum openings.

At the beginning of June I finished directing a short film for the FIFA World Cup Kick off concert in South Africa. The concert featuring the likes of Black Eyed Peas, Shakira and Alicia Keys, was was broadcast all over the world, and with an audience of 30,000 people at the Orlando stadium in Soweto it looked like there was a pretty amazing atmosphere there. The project was overseen by Richard Curtis and the Comic Relief team.

In July I was selected to be part of the Re-Animate scheme 2010 run by Warp and Birds Eye View:

‘…ReAnimate is the new animation development initiative from Warp Films and Birds Eye View with the support of Skillset Film Skills Fund. Focusing on the worlds of screenwriting and animation, we will select up to 20 exceptional British women and equip them with the contacts and creative support they need to produce smart, commercial, animation ideas for the international marketplace…’

I collaborated on two feature film ideas with writer Carol Noble. Currently, although no longer on the scheme, we are still developing some exciting ideas together.

At the end of November I finished directing a short film For Fairy Liquid and Make a Wish Foundation with ad agency Grey London. The film is currently playing at cinemas across the UK, and accompanies digital projections of Narnia The Voyage of the Dawn Treader and Mega Mind.

Currently I am directing a short ad for The London Eye with agency Farm.

Here’s to an equally busy 2011!