Music Week online:
'Snow Patrol and Apple aim for the skies
10:06 | Monday September 1, 2008
Snow Patrol will become the first artists to deliver an interactive album application for the Apple iPhone and iPod Touch, ahead of the release of their fifth studio album next month.
The application, which will be downloadable online, will enable fans to access a raft of extra content including artwork, behind-the-scenes images and lyrics via the touch screen of their handsets, marking the first time a music artist has made use of the iPhone’s extra capabilities...'
See the band's website for a cool time-lapse video of the album cover shoot: